Anatomé helps Londoners balance emotions with debut store

New kid on the block, anatomé is hoping to shake up the world of wellbeing with its first-ever London store

Founder Brendan Murdock outside the new Shoreditch store

Anatomé, a new wellbeing concept, has opened its doors in London’s Shoreditch hoping to bring a fresh take on wellbeing to the capital.

Aligning itself with the growing number of health and fitness outlets in the area, anatomé has been created around the principle that emotional and nutritional balance is the pathway to a healthy and fulfilling life.

“Anatomé was borne out of my own confusion of the health and wellness market,” founder, Brendan Murdock – also founder of Murdock London – told Cosmetics Business. “The current situation in stores is underwhelming and often . . .

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