Anisa International delivers beauty from the inside out

Anisa International to Showcase New Collections & Patent Pending Innovation at Cosmopack Bologna

As the global leader in the design and creation of unique beauty tools for 25 years, Anisa International will be introducing five new collections at Cosmopack Bologna 2017. The launches focus on Patent Pending, manmade fibers and reflect a deep passion for innovation and purposeful artistry. In addition to the several brush collections, Anisa International will also debut a series of brush cleaners that restore, condition and extend the life span of cosmetic brushes.

“At Anisa International, we are committed to the design and development of man-made fibers, offering the highest quality that prove to be superior to their animal hair counter parts,” said Anisa Telwar Kaicker, Founder & CEO. “We look forward to debuting our newest collections and are excited to share our fiber innovations this year at Cosmopack Bologna.”

WHAT: Anisa International introduces a series of Patent Pending collections along with a new range of brush care products and handmade tools. Featured: the New Naturals collection, the SQ+ collection, the Fan Kabuki Eye collection, the Flat Foundation collection, and the Brush Cleaner collection.

WHERE: Cosmopack Section, Hall 18 Booth C33, The Fair District in Bologna, Italy
WHEN: March 16 – 19, 9:30 a.m. to 6:30 p.m.
WEBSITE: www.anisa.com

The New Naturals Collection – Feel the New Real
Anisa’s collection of Patent Pending New Naturals delivers excellent substitutes to animal fiber with a highly-customised look and feel.

Through the identification of four key fiber characteristics – diameter, shape, tip length and wave – each with a wide range of options, Anisa is able to create brushes that perfectly deliver the unique benefit of the formulas they are paired with. Anisa International will be fully exited out of animal fibers by the end of 2017.

The SQ + Collection – Feel the New Real
Anisa International’s newest Patent Pending collection, SQ Plus, brings the ultimate level of luxury to replicate the look, feel, and performance of traditional Japanese inspired brushes.

The delicate fibers and classic head shapes mimic the softness of squirrel hair while greatly improving powder pickup and performance. The perfect tools for sensitive and mature skin, the SQ Plus collection offers the added benefit of superior product payoff with today’s advanced powder formulas.

Fan Kabuki Eye Collection – The Eye of Empowderment
The unique shape and performance of the Patent Pending Fan Kabuki Eye collection is designed for featherweight distribution of powder formulas.

The proprietary fiber blend of the collection has been customised for the eye area and the head shapes are unique in their ability to provide exceptional product control and blend-ability.

The Flat Foundation Collection – Primed for Perfection
Our Patent Pending Flat Foundation brushes introduce a new level of innovation through compact, yet flexible fibers that are assembled into ultra-fine layers.

Targeted product placement, less product absorption and a natural, veil-like finish are just the beginning with this new collection.

Brush Cleaner Collection – Restore, Repair, Refresh
As a natural extension of their core categories, Anisa International developed a collection of cleaners that meets the needs of all makeup lovers. Through extensive consumer research around both brushes and brush cleaners, Anisa has identified the Care category as the new must-have for beauty consumers.

Offering three types of solutions – Restore, for a monthly deep clean; Repair, for a weekly clean and protectant and Refresh, for daily touch ups. Brush Care is now highly customisable based on the needs of the consumer.

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Anisa International (more information, website)