Anisa International named category winner in International Package Design Awards
HBA IPDA awards recognize outstanding and sustainable packaging innovations
In addition to the new Tools/At Home Device category, the Sampling/Travel Size category was added this year, reflecting the growing areas for packaging innovation.
“It is an honour to be recognised for the creation and implementation of this unique magnetic concept in the Brush with Genius Set. We are privileged to have retail partners like Bare Escentuals who have been continually creating breakthrough beauty products for 35 years and who lead the introduction of new development into the marketplace,” said vp of sales Julie Scudder-Feldman.
The award winning product, the Brush with Genius Set, retailed and marketed by Bare Escentuals, is particularly unique due to its patent-pending magnetic technology, which allows five brush heads to be interchangeably placed on a double-ended brush handle, perfect for travel.
In keeping with the company’s signature vision of innovation, Anisa International developed the technology with the beauty consumers’ continuing demand for more inventive and economical cosmetic tools in mind.
“We recognised the ingenuity of using magnetic technology as it applies to cosmetic brushes to offer our customers something truly beneficial that pairs seamlessly across our cosmetics portfolio. We feel privileged to be honoured for bringing this innovation to the forefront of the industry. Being awarded the IPDA is the culmination of hard work between the Bare Escentuals and Anisa International teams, and we are proud to have such a strong partnership,” said Sarina Godin, vp global product development.
Past IPDA winners and finalists include products from L'Oréal, Estée Lauder, Coty, Avon, P&G, Revlon, GoSmile, tarte, Dead Sea Premier, Fredric Fekkai, Urban Decay, Sonia Kashuk, Pure Fuji, Smashbox, Bath and Body Works, Sephora, Mary Kay, Alterna, and many more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Packaging spotlight: Rounding-up 7 hot beauty packaging drops and collabs
Read moreFrom green switches to hologram finishes, via a clever arch-shaped series of make-up brushes, we bring you the best in beauty packaging
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.