Aptar Beauty + Home creates digital gallery celebrating perfume application

Cosmetics packaging company Aptar Beauty + Home has released a digital gallery exploring the rituals of applying fragrance.

In partnership with the Grand Musée du Parfum in Paris, The Codex des Gestuelles is a series of images, videos and GIFs highlighting how consumers across the globe apply perfume.

The movements were captured by photographer Isabelle Chapuis, who has previously worked with Toni&Guy, and explored ‘the 1000 ways to apply perfume’.

The digital gallery is currently in French, but an English language version will be available by the end of September.