Through this agreement Elementis will exclusively sell Aqdot’s AqFresh odour capture and smart fragrance release solution
Elementis, a leading global specialty chemicals provider, and Aqdot, a supramolecular chemtech company based in Cambridge, England, have recently established an exclusive commercial collaboration agreement for the anti-perspirant and deodorant market.
Through this agreement, the Elementis Personal Care Business will exclusively sell Aqdot’s AqFresh odour capture and smart fragrance release solution for use in anti-perspirant and deodorant product formulations.
AqFresh has been shown to significantly enhance odour elimination and is proven to be capable of removing body odours for prolonged periods of time.
In addition, AqFresh’s controlled and triggered fragrance release provides long-lasting delivery of a full-fragrance experience. This combination of benefits is ideal for the antiperspirant and deodorant markets.
“We are looking forward to bringing this much needed solution to the global antiperspirant and deodorant market while also complementing our market-leading portfolio of actives and ingredients for antiperspirant and deodorant applications,” said Stijn Dejonckheere, senior vice president for the Elementis Personal Care Business Segment.
Tim Wright, CEO of Aqdot said: “We are delighted to partner with Elementis in the anti-perspirant and deodorant product category given their strength in the global market. We are confident that Elementis’ expertise and go-to-market capabilities will rapidly create significant value for their customers and consumers around the world with AqFresh.”