Arbonne taps new CEO Tyler Whitehead to lead brand expansion

The former NuSkin VP will work to innovate the 'clean' beauty brand's business model and product development to deliver an enhanced experience to its customers worldwide

Beauty and wellness brand Arbonne has appointed Tyler Whitehead as its new CEO as it embarks on the next stage of its digital and global expansion plans.

Tyler Whitehead

Boasting almost 20 years of experience in the direct selling industry, Whitehead has served a number of organisations throughout his career in the personal care, nutritional and dietary supplement sectors, most recently holding senior roles at skin care company NuSkin, as well as sitting on the boards of organisations including the Direct Selling Association (DSA), the Council for Responsible Nutrition (CRN), and the International Alliance of Dietary Supplement Associations (IADSA).

Now, using his experience leading teams in evolving commercial environments, with a focus on transparency and human empowerment, Whitehead aims to lead the 'clean' beauty brand into “new frontiers”, working to continue Arbonne's digital and global expansion through innovating the brand's business model and product innovation while enhancing customer experience and social commerce.

Whitehead said: “I see enormous potential today with Arbonne and an incredible future ahead.

“I am confident with the talented Arbonne team we will find success and achieve our mission to help more people flourish in a healthy sustainable way.” 

Whitehead's appointment aims to build on the plant-based personal care brand's growth since being acquired by French brand owner Groupe Rocher; last year, the company was awarded B Corp certification in recognition of its environmental and social efforts, joining the likes of Beauty Kitchen, Beautycounter and Zue Botanicals.

Meanwhile, in January, Arbonne rolled out its recycling service in partnership with TerraCycle, ArbonneCycle, to global markets, allowing customers in the UK, Canada, Australia, Poland and New Zealand to return their beauty empties to the brand to be repurposed – an initiative which so far has seen it collect more than 210,000 units of packaging in the US since its launch last year.

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