First it was pink and peach, then silver and platinum, and now the latest fad in hair colouring is denim – or, to be more exact, when hair is dyed to resemble the faded effect of your favourite pair of Levis. Over the past few weeks the internet has been awash with posts from bloggers and consumers who have been trialling the new look and sharing the end results on social media. Final effects vary from a full-on acid wash to baby blue ethereal ‘mermaid hair’ to a more subtle and less committed blue ombre. But as one hair dyeing trend blends seamlessly into the next, with no sign of letting up, what effect is this having on hair health and what new opportunities are there for brands?
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