Are gemstones the next big beauty trend?

Cosmetics Business' expert panel discusses the inclusion of precious stones in ingredients

Besides their premium connotations, crystals seem to be catching consumers’ eyes for different reasons as Cosmetics Business' expert panel explains...

Today consumers are increasingly seeking products and experiences that are more than just skin deep, but meet their emotional and spiritual needs too. Although it’s not the first time that gemstones have been associated with beauty – previous trends have seen the exclusivity of precious stones exploited to boost a brand’s ‘luxe factor’ – this time ingredients are in focus.

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