Under the guidance of LUXE Brands, the American singer has bucked the trend in the celebrity fragrance sector
Ariana Grande’s fragrance franchise is now worth more than US$150m in retail sales globally.
The 24-year-old pop-star has been working with prestige beauty company LUXE Brands since 2015, when she launched her first scent Ari by Ariana Grande.
Joel B Ronkin, CEO of LUXE Brands, said: "The Ariana Grande fragrance business continues to defy the trajectory . . .
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