Ariane Labed named as face of new Chloé fragrance

Published: 15-Jan-2018

The new fragrance for women is due to debut in stores worldwide from March

French actress Ariane Labed has been announced as the face of Chloé’s new fragrance.

Labed is said to embody “a new, modern representation” of the Chloé girl and will front campaigns for the Coty-owned scent when it hits shelves in March.

The 33-year-old said: “The woman depicted in this new campaign is free-spirited, strong and adventurous. She takes on the world, its beauty and is curious about everything it has to offer. In that sense she is very inspiring to me.”

Labed most recently starred in The Lobster, which won the Jury Prize at the Cannes Film Festival in 2015.

She has also co-starred alongside Michael Fassbender and Justin Kurzel in Assassin’s Creed.

Simona Cattaneo, CMO at Coty Luxury, added: “With this fragrance, we are exploring a new territory and introducing a new facet of the Chloe woman’s personality.

“Spontaneity, openness to the world and freedom are the values she lives by, and Ariane is the quintessence of this new Chloé woman.”



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