Around the world in ten grooming markets


The global male grooming industry is worth almost $50bn, according to Euromonitor International. Here are the countries leading the charge and the ones with growth potential in future

US: Brand competition

The US market grew by 3.8% to reach a total value of $8.79bn last year, based on Euromonitor International figures. The fastest growing category was deodorants thanks to the growing popularity of body mists. Online, however, it’s men’s shaving that is taking the lead with men’s shaving products reaching $342m in 2015 and online subscription brand Dollar Shave Club leading the way.

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Competitors such as Gillette, Harry’s, 800Razors, Dorco and Bevel are ...

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