Artdeco's first European store is designed around a beauty box theme
German premium make-up brand Artdeco has opened the doors to its first European flagship store. Located at 53 rue de la Chaussée d’Antin in Paris, the 170sqm shop has been designed around the brand’s cult product – furnished in black and white matte and gloss, it aims to give off the feel of an adjustable beauty box.
The shop is divided into three sections – Make-up, Nails and Skin Care – each staffed by beauty experts. Two make-up bars in the graphic and design space enable customers to learn how to apply professional make-up with the help of Artdeco beauty consultants.
“The store opening marks the start of a new chapter for the brand in France,” remarked Roger Meynlé, the reigning Managing Director of Artdeco Cosmetics France and owner of the Paris store. “Our rapid growth has brought us to this next level, that’s why we have decided to open our own store. With outstanding service and this amazing location, we think the store is going to be a favourite destination for our target group.”