Arylessence ‘sets a new standard’ for rose fragrances
Fragrance and flavour specialist launches true to life rose scents for personal care products
Fragrance and flavour company Arylessence has created a new collection of rose scents which it says “sets a new standard” for the beauty and personal care market. The four fragrances combine rose with other olfactory notes to allow the development of custom fragrances for multiple applications. The range features Black Rose, containing blackberry notes; Peppercorn Rose with peppery amber notes; Lychee Rose, which uses the fruit’s moisture to enhance the dewy nature of the rose; and Rose Honey, designed to recreate the experience of a summer garden.
“These new rose fragrances aren’t your grandmother’s rose,” Arylessence chief perfumer Bruce Garlick said of the range. “They are lighter, fresher, cleaner, more moist, more real and beautifully capture that dewy, soft impression that we experience in nature.”
“This new collection takes classic rose to an entirely new place and creates unique opportunities for marketers to make powerful new brand connections with today’s discerning consumers,” added the company’s president Steve Tanner.
