Ashland commercially launches hair fixative

Ashland has commercially launched a new hair fixative, Advantage 4910 polymer.

The polymer, is said to be used in more hairspray product launches than any other hair fixative.

A range of polymers can be used together with the Advantage 4910 hair fixative to enhance its qualities, for example adding humidity resistance benefits. Dennis Hublitz, Sales Director of Ashland Specialty Ingredients, said: “Including this polymer within our portfolio of polymers for hairspray, such as polyvinylpyrrolidone-based polymers and methyl vinyl ether and maleic acid (PVM/MA) copolymers, allows us to deliver a dynamic set of solutions to manufacturers, from a flexible to stiff hold.”

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