Ashland creates clear lotion technology

Ashland's new HydroSheer II formulation received the first ever Beiersdorf Innovation Pitch award at this year's in-cosmetics

Ashland Specialty Ingredients says its HydroSheer II formulation technology can modify emulsion behaviour in such a way that finished lotions appear clear or virtually clear during rub-out on wet skin. Its ingredients include Escalol UV filters, for SPF protection, and ProLipid141 lamellar gel, for smooth feel, application uniformity and formulation stability. This enables formulators to produce stable creams and lotions that apply clear on wet skin, including the hydrophilic-lipophilic balance or HLB, the company says.

The technology won the first ever Beiersdorf Innovation Pitch award at this year's in-cosmetics trade show.

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