India’s 1.3 billion population and rapidly growing economy is providing ideal conditions for the development of the country’s hair care market, which according to Euromonitor International, grew by 8% in 2016 to US$3bn.
“Growing awareness, easier access and changing lifestyles have been the key growth drivers for the [hair care] sector,” says the India Brand Equity Foundation (IBEF), part of the Confederation of Indian Industry. According to IBEF, the shampoo market in India is dominated by Hindustan Unilever (HUL), which holds a 47% share with its Dove, TRESemmé, Sunsilk and Clinic Plus brands. In second place is Procter & Gamble (P&G), which commands a
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