As India’s hair care category continues to strengthen, product experimentation will be key for brands to connect with consumers
India’s 1.3 billion population and rapidly growing economy is providing ideal conditions for the development of the country’s hair care market, which according to Euromonitor International, grew by 8% in 2016 to US$3bn.
“Growing awareness, easier access and changing lifestyles have been the key growth drivers for the [hair care] sector,” says the India Brand Equity Foundation (IBEF), part of the Confederation of Indian Industry. According to IBEF, the shampoo market in India is dominated by Hindustan Unilever (HUL), which holds a 47% share with its Dove, TRESemmé, Sunsilk and Clinic Plus brands. In second place is Procter & Gamble (P&G), which commands a . . .
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