As ‘chemophobia’ increases in South Korea, hair care brands are moving towards the use of natural and traditional ingredients in their new launches. By Jens Kastner
Safety concerns have been the key driver in rising sales of hair care products in South Korea, new figures suggest. According to market research company Euromonitor International, the country’s hair care product market grew by 3% in 2016 to Korean Won KRW1.2 trillion (US$1.1bn).
Source: Euromonitor International
Korean consumers are increasingly preferring to use natural or organic hair care rather than products based on artificial chemicals, and this has been spurred on by some recent findings. In March, some South Korean-branded hair mists were identified as . . .
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