Increasing sophistication among Australian personal care consumers is driving natural and organic sales in the country
Australia is witnessing something of a sea change when it comes to natural and organic cosmetics. Jill Chambers, founder of natural and vegan cosmetics company The Makeup Factory, based in Perth, tells Cosmetics Business: “Just a few years ago there was a huge misconception that if a brand was natural it wasn’t effective.” That has now changed, she says.
With a harsh hot climate and a population with many light skinned consumers, Australians have built-in caution about skin care products – they need them to work. But, slowly and surely, the country’s natural and organic personal care product segment is establishing a good name for efficacy.
*Organic C&T market. Source: IBIS World
Indeed, market research company Ecovia Intelligence (formerly Organic Monitor) values the Australian market for natural and organic personal care products at about US$165m (2015 data).
Meanwhile, IBIS World states that the organic C&T industry grew by an impressive 18% between 2009 and 2014 to stand at Australian dollars AU$236.1m. The market was estimated to grow by 7.9% between 2013 and 2014, with skin care (35.4%) and hair care (33.7%) representing the largest growth categories.
According to IBIS World industry analyst Ryan Lin, in addition to the surging consumer awareness and concerns about certain chemical compounds in traditional cosmetics, “the strength of the Australian dollar... has also . . .
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