Sales of colour cosmetics have historically trailed skin care purchases in China, but this may be set to change as make-up sales have risen at a rapid pace in recent years.
According to Mintel, China’s colour cosmetics market has maintained a value growth rate of over 10% during 2014-2016. In 2016 it grew by 11% to Chinese Yuan Renminbi CNY27.04bn (US$4.08bn) and is expected to accelerate by 13% in 2017.
Furthermore, a survey by Mintel in April this year found that 62% of urban Chinese women claim to wear make-up every year, a significant rise from the 38% of women surveyed just a year before.
International companies still dominate the colour cosmetics market in China, occupying seven positions within the top ten in terms of value sales in 2016, according to Euromonitor International.
L’Oréal China held the number one position in 2016, with a value share of 30%.
“Chinese consumers are buying more colour cosmetics because of a
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