An increasing desire to smell good at all times is driving an increase in deodorant sales within Indonesia, an emerging market of more than 260 million people, whose tropical climate sees average daily highs generally exceed 28°C.
The affordability of deodorants and their widespread availability have been boosting sales. Despite this, there has not been a consistent increase in sales in recent years, with the fall in the value of the Indonesian Rupiah in 2013 and 2014 depressing imports, which are of key importance for
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