At-home hair colour market jumps for Gen Z

Mintel has found that 46% of young British men now use a colour product at home

The number of British men reaching for at-home colourants has sharply risen in the last 12 months, according to new findings from Mintel.

According to the market intelligence agency, 46% of British men aged 16 to 24 used a hair colourant product in 2019, up from 38% in 2018.

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