Airless containers, jars, bottles and accessories reflect company’s take on the beauty landscape and full-service approach
Baralan, a consolidated player in primary packaging for the cosmetics and beauty industries, will be showcasing a wide array of products at LuxePack New York, May 10-11, 2023, Booth #B01. The selection of featured packaging solutions will focus on its airless glass containers, along with its newest jars, bottles, and accessories.
In addition to products, Baralan will be highlighting its full-service capabilities that allow the Group to support customers with the development of a concept and the creation of a product. This is possible thanks to its organisation, international structure and strong integration of the value chain.
The Group thus provides both decoration services such as varnishing, frosting, hot stamping and silkscreening to give clients packaging that speaks to the latest industry trends, and production facilities, mainly to boost the local production of accessories. Decoration and manufacturing sites within the Group allow the company to stay true to its full-service approach, being able to anticipate trends and trim lead times.
Inspiration for the development of each product is Baralan’s new-for-2023 Beautytude concept, which expresses the company’s take on current trends and style motifs – clean beauty and sustainability chief among them, as well as vibrant nail color and precise application for skin care.
At LuxePack New York, highlighted products will include:
Baralan’s DEA Series, short for Developing the Evolution of Airless, will be primary focus at this year’s booth. The first airless system in which the filled product is directly in contact with its glass container, the DEA series represents a new philosophy of primary packaging in glass, using fewer components and significantly reducing the amount of overall materials, resulting in a lighter and more functional packaging. In addition, its airless nature helps better preserve the integrity of the product ingredients, is suitable for different usages and is extremely versatile in application.
An array of standard glass bottle ranges will be showcased including the Olivia Slim Series, a line of cosmetic Boston Round-inspired glass bottles developed specifically for makeup, skin care and fragrance products. The line features three coloured glass options: transparent, cobalt blue and amber, with the latter featuring up to 40% of PCR materials. In addition, the company will highlight its Claudette Large Series, a line of slim cylindrical bottles, all featuring the same neck finish, which allows for numerous combinations with a wide range of accessories and closures, as well as its Penelope Series and Marina Series that are ideal for nail sets, but also for skin care products.
Developed to meet the market’s request in terms of design and functionality, several glass ranges will be displayed including the recently launched Lilibet Series, an entirely new modern design which blends the charm of a circular shape with the strength of a square profile. In addition, Baralan will showcase a range of square-shaped glass jars that are new entries in its Raquel Line, and its Maria Jars developed primarily for ease of use with skin care products, which are made with premium glass and include a portion of post-industrial recycled (PIR) material, further minimising waste to align with Baralan’s focus on sustainability.