Aveda names new senior management figure

April K Anslinger has been appointed as Senior VP/ General Manager for North America

April K Anslinger

The Estée Lauder Companies has hired April K Anslinger as Senior President/ General Manager, Aveda for North America.

Anslinger will lead and execute Aveda’s North America market strategy overseeing North America marketing, retail and field sales and education.

Chris Good, Estée Lauder’s President, North America, said: “April is an inspiring leader with an exceptional ability to build and grow brands and drive innovation.

“Her deep expertise in hair care and experience shaping winning go-to-market and retail channel strategies position her well to take on this important role for the company and our North America business.”

Anslinger joins the company from Schwan Food Company and previously worked at P&G for 15 years for brands including Herbal Essences, Aussie and Old Spice Hair.

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