Avery Dennison shows off its curves

New label application allows for distinctive packaging shapes

Avery Dennison Corporation has introduced a new label application that allows designers to create distinctive packaging shapes. Its patent-pending Curve Appeal system incorporates Fasson Curvy film labels with a machine application process to label complex curved surfaces.

The Fasson Curvy film label combines a wraparound look with pressure sensitive graphics. It creates up to 30% more space for primary labelling than flat surfaces and because it reduces the need for two-ply label constructions it enables larger back panels to carry more information.

“Brand owners can now create a more impactful marketing asset at the shelf,” said Renae Kulis, global marketing director, health & beauty, home care.

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