Avon beats Boots and Amazon in customer satisfaction awards


Direct seller wins Verdict's award for Best Health & Beauty Retailer

Avon has beaten Boots and Amazon to scoop the award for Best Health & Beauty Retailer in Verdict’s 2015 Customer Satisfaction Awards.

Avon kept the other two cosmetics retail giants from securing the top spot, with Boots ranking second and Amazon third. It is not the first time Avon has won the awards, however – it was crowned Best Health & Beauty Retailer in 2013. This year, Avon knocked Savers off its top spot from 2014.

Verdict Analyst Jessica Fioriti told Cosmetics Business "the introduction of more new innovative products and a wide offer of trend-led cosmetics has allowed Avon to win Verdict’s CSI Health & Beauty Award, alongside its personal customer service resonating well with shoppers.”

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The awards, which were announced at the Banking Hall in London on 18 June, were based on two surveys of 22,000 shoppers.