Avon bottles the force of Attraction

Published: 13-Jan-2016
Fragrance Retail

Avon’s latest launch is a duo of fragrances for him and her, inspired by the moment two people meet and experience a “rush of attraction”, according to the brand.

Avon Attraction for Him and Her ($30 each) both centre on the same heart notes of an accord exclusive to Avon, called Magnetic Musk Accord. The accord is a blend of captive musks and liquid woods. However, the women’s iteration also contains blackberry essence and vanilla amber, while the men’s scent has notes of ginger root and smoky wood.

  • Companies:
  • Avon Products
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Exclusive: Avon's new CEO on franchise stores, social selling and what it means for reps

Read more
CEO Kristof Neirynck lifts the lid on phase two of the beauty giant’s transformation plan, which includes social selling, franchise stores and more

Trending Articles

  1. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  2. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Press-on nails: the beauty industry’s unexpected new power player Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    What beauty can learn from the 'Sephora kids' controversy Videos complaining about the behaviour of tweens in Sephora stores have taken over social media. Retail expert Janet Milner-Walker explains the key takeaways for brands
  5. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

Exclusive: Avon's new CEO on franchise stores, social selling and what it means for reps

CEO Kristof Neirynck lifts the lid on phase two of the beauty giant’s transformation plan, which includes social selling, franchise stores and more
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon to open first-ever UK stores via representative franchise scheme

The cosmetics giant will open beauty outlets throughout the UK within the next two months as it boost its physical retail presence
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Avon is selling in UK stores for the first time with Superdrug

Avon will be sold in 100 Superdrug bricks-and-mortar stores from 11 October as ramps up its omnichannel strategy
Colour Cosmetics

Avon launches on Amazon for the first time as part of new omnichannel strategy

The move will see the cosmetics giant sell its products outside of its sales rep programme for the first time in 136 years
Body Care

The 8 best fragrance and skin care launches dropping early September

Cosmetics Business rounds up eight new fragrance and skin care launches now available to purchase, plus a look at Phlur’s debut fragrance launching into Selfridges in September
Retail

Avon moves away from ‘ding dong’ selling with upgraded digital platform

Improvements have been announced to coincide with 135th anniversary, alongside a new grants pledge and some vintage-meets-2021 visuals
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business reveals 8 of beauty’s biggest launches

From Christmas newness to the latest in skin care technology, these are some of beauty’s best drops of the week
Subscribe now