The direct-selling beauty company wants social media users to reclaim phrases that reinforce gender stereotypes
Avon has unveiled a hashtag campaign ahead of International Women's Day on Sunday 8 March.
Using #SpeakOut, the direct-selling company is encouraging social media users to post a selfie featuring a gender stereotypical word or phrase they want to reclaim.
"Avon has been a champion for women for over 130 years," said Angela Cretu, CEO at Avon.
“At Avon, every day is women’s day, but on International Women’s Day we take the opportunity to invite men and women all over the world to join us in speaking out about the barriers which might stop women from having an equal share of voice.
"International Women’s Day is also a moment to celebrate women, and we’ll be sharing stories of inspiring women from all walks of life from across the world.”
Avon has also committed to donate US$10m in 2020 to NGOs specialising in education, gender violence and breast cancer.