Avon makes its mark with Rexam

Avon has selected Rexam’s XD-11 fine mist pump for three new fragrances under its mark brand: Celebrate, Rio Bikini and Rio Rhythms. The pump features an ergonomically advanced actuator in either metal or plastic and a reduced-diameter nozzle, both of which are said to enhance the overall aesthetic and tactile appeal of the system.

“Our partnerships with Avon since 2007 have included work in make-up, skin care products and other high profile launches,” comments Carole Grassi, category manager - cosmetics, Rexam Personal Care Division. “Our role as global supplier has helped the company as it creates increasingly sophisticated personal care products for its audience of savvy consumers.”