Avon Products has launched its redesigned website, www.avon.com, a component of its digital strategy designed to enhance the social selling experience for Avon Representatives and the shopping experience for consumers.
The new site experience will improve access to the brand, whether a consumer prefers to shop through their Representative’s eStore, or directly through Avon.com. Additionally, tools such as a “Find a Representative” locator, and a Facebook sign-in makes the shopping experience fast and easy.
To help educate and engage consumers, the new site provides rich content, tips from Avon experts, how-to videos, a virtual makeover tool, and ratings and reviews.
The launch will be promoted through a multi-pronged digital media campaign, developed in collaboration with award-winning digital media agency iCrossing. The campaign is an extension of the Avon You Make It Beautiful campaign, and focuses on how consumers interact with the brand.
With this new website launch, Avon aims to bolster the social selling experience for its representatives by delivering tools to enhance their reach, productivity, and earnings.
