The brand’s new Power Stay 24 Foundation is designed to last from morning until night without feeling heavy on skin
Direct selling beauty brand Avon has introduced a new foundation to rival premium beauty brands.
Its new Power Stay 24 Hour Foundation (£15) is designed to last from morning until night, without feeling heavy on skin, thanks to its smudge and humidity-proof formula.
The lightweight and breathable product is also said to deliver medium to full coverage with SPF10 protection.
Available in 20 shades, it leaves a matte finish and reduces the appearance of fine lines, dark circles and blemishes.
Customers will be able to shop the product online or through Avon representatives from 11 October.