Avon rivals big name beauty brands with new foundation

The brand’s new Power Stay 24 Foundation is designed to last from morning until night without feeling heavy on skin

Direct selling beauty brand Avon has introduced a new foundation to rival premium beauty brands.

Its new Power Stay 24 Hour Foundation (£15) is designed to last from morning until night, without feeling heavy on skin, thanks to its smudge and humidity-proof formula.

The lightweight and breathable product is also said to deliver medium to full coverage with SPF10 protection.

Available in 20 shades, it leaves a matte finish and reduces the appearance of fine lines, dark circles and blemishes.

Customers will be able to shop the product online or through Avon representatives from 11 October.

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