BASF Colors & Effects channels spirit of the 80s

Published: 7-Jun-2019

The new ingredient is said to boast rich and high chroma with superior coverage

Channelling the shrill neon colours and electric synth of the 1980s, BASF Colors & Effects has brought out a new, intense magenta metallic-like effect pigment.

Based on synthetic mica, Chione Electric Fuchsia SF90D provides a vegan, non-carmine solution for pink cosmetics with no application restrictions.

It boasts rich and high chroma with superior coverage, and can be used to create a unique colour palette from light pink to dark violet with no fading, staining or bleeding.

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