BASF Colors & Effects channels spirit of the 80s

The new ingredient is said to boast rich and high chroma with superior coverage

Channelling the shrill neon colours and electric synth of the 1980s, BASF Colors & Effects has brought out a new, intense magenta metallic-like effect pigment.

Based on synthetic mica, Chione Electric Fuchsia SF90D provides a vegan, non-carmine solution for pink cosmetics with no application restrictions.

It boasts rich and high chroma with superior coverage, and can be used to create a unique colour palette from light pink to dark violet with no fading, staining or bleeding.

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BASF Personal Care (more information, website)