BASF expands aroma chemicals portfolio

Published: 21-May-2010 Featured companies: BASF Personal Care and Nutrition GmbH
Ingredients Research & Development Fragrance

WPC to serve as launch pad for new fragrance materials


BASF will launch a number of new aroma chemicals at the international World Perfumery Congress (WPC) in Cannes, France, which runs from 1-4 June.

Pyranol is a new addition to the company’s citral value chain and is said to deliver a mild, harmonious floralcy resembling muguet (lily of the valley). Used extensively in modern fine perfumery for its quality, stability and high cis isomer content, pyranol improves the basic accord of perfume ingredients and harmonises them to give a rounded finish. Another addition to the BASF citral value chain is a prenyl acetate, which provides fruity, fresh nuances.

BASF is also replacing its Lysmeral with Lysmeral Extra which is recommended for laundry and fabric care compositions.

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BASF Personal Care is one of the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them...
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