BASF launches new active ingredients for an effective response to ageing

New active ingredients for skin and hair; Hyalurosmooth, RNAge and DN-Age

  • Anti-stress ingredient Hyalurosmooth is a mindful way to cope with the effect of stress by regulating cortisol impact on skin
  • New anti-ageing active RNAge harnesses BASF’s findings in epigenetics and reshapes facial harmony
  • Anti-ageing active DN-Age slows down hair graying, counteracts hair loss and protects hair fibre against ageing

Consumers are leading ever-busier lives, rarely allowing themselves much needed moments of mindfulness to relax.

As the pace of life remains fast, products that calm, sooth and rejuvenate the skin are in high demand.

Inspired by life, BASF is presenting new active ingredients for skin and hair care products that have been proven to help the skin rebalance and that strengthen it to cope with everyday stresses.

At this year’s Cosmetagora, BASF launched three anti-ageing and anti-stress active ingredients that enable manufacturers of skin care products to offer consumers a fountain of youth.


Hyalurosmooth – counteracting harmful effects of daily stress

In a BASF survey of 100 volunteers, 90 percent reported that stress had a negative effect on their skin, causing it to turn dull and dry.

Daily stresses are known to translate into cutaneous stress, with cortisol as its main mediator.

Hyalurosmooth represses the cortisol damaging impact on skin, restoring collagen type I and hyaluronic acid that are affected.

Bringing the positive effect of a mindful lifestyle – rested from the inside – Hyalurosmooth helps the skin recover its hydration and radiance.

Extracted from the Indian Cassia angustifolia, Hyalurosmooth is IECIC listed. 


RNAge – reshaping facial harmony

As it ages, the skin loses its firmness and begins to sag, causing the face to lose its youthful contours.

Based on the latest findings of BASF’s epigenetics platform, the new active RNAge™ rebalances Let-7b – the microRNA that down-regulates the production of proteins which are key to building dermal architecture.

In doing so, the active helps the dermis to stay dense, rebuilding it from deep within and finally firming facial shape.

Extracted from sea buckthorn, RNAge is COSMOS approved and IECIC listed.

 

DN-Age – youthfulness from inside the hair 

BASF’s anti-ageing active ingredient for hair, DN-Age slows down the hair graying process and reduces hair loss.

The active ingredient acts on the scalp by preventing UV induced DNA damage.

It also protects hair follicle cells to prevent hair greying and hair ageing.

DN-Age leads to greater hair density: 80 percent of panelists perceived their hair to be stronger, fuller, and thicker.

Extracted from Cassia alata leaves and titrated in flavonoids, DN-Age is also COSMOS approved and IECIC listed.

DN-Age is available as a concentrated powder and a hydro-glycerin solution.


*Hyalurosmooth, RNAge and DN-Age are registered trademark ingredients of BASF

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