BASF’s personal care business launches new website

Published: 1-Jun-2012 Featured companies: BASF Personal Care and Nutrition GmbH
Finance

Care Creations website accompanies new Press Centre


Chemical company BASF has launched a new website for its personal care business – for the new Care Creations brand and the ‘inspired by life’ communications concept. Also new for the company is a Personal Care Press Centre, giving journalists easy access to any BASF Personal Care related information they might need.

The new website is mobile friendly to tie in with BASF Personal Care’s new business approach, drawing inspiration for innovative products from real life – based on a unique combination of science excellence and market empathy, according to BASF.

Information about the BASF Personal care concepts and products can be found at www.personal-care.basf.com

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BASF Personal Care is one of the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them...
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