BB cream remains in vogue with market set to reach $3 billion

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The global BB cream category is forecast to grow by 9% to US$3bn by 2020, reported consulting firm Future Market Insights.

Germany is currently the largest market for the product, but Asian economies are said to remain high investment areas for brands.

Consumers with normal to oily skin were revealed be the largest demographic for BB cream, with more than 45% of product sales attributed to this skin type.

But consumers with combination skin are increasingly becoming more interested in the product.

Meanwhile, sensitive skin types are least likely to purchase BB creams.

“Promoted as an ‘all-in-one’ beauty product that has been claimed to be superior to foundations and other conventional products, BB creams have been creating a buzz in the industry,” reported Future Market Insights.

“Beauty stores are still lagging behind in terms of revenue contribution and hold a mere 8% share in the global BB cream sales.”

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