Crafting the perfect skin care routine is difficult for most consumers, but for people with blemish-prone or oily skin, the hunt for those miracle products can be cumbersome and confusing.
Oily skin is characterised by the overproduction of sebum from the sebaceous glands, which can lead to a shiny appearance, blocked pores or spots. It is a frustration that can impact all ages, genders and ethnicities. But with people wearing face masks as a result of Covid-19, more consumers are experiencing oily skin, dubbed 'maskne'.
Market researcher The NPD Group found that sales of anti-acne serums rose by 51% in the UK in 2020. Also, in the US, there has been an uptick for oily skin skin products as blemish-prone Generation Z, anyone born after 1997, has surpassed Baby Boomers to become the largest population in American history.
But for today's savvy consumers, a good face wash is no longer going to cut it. They expect