Balenciaga composes rosy follow-up to Florabotanica


French couture house Balenciaga has launched feminine fragrance Rosabotanica, a follow up to last year’s Florabotanica.

Once again created by Olivier Polge and Jean-Christophe Herault of IFF, it has head notes of blue hyacinth, fig leaf and petitgrain, heart notes of rose, grapefruit, cardamom and pink pepper and base notes of white amber, cedar, vetiver, patchouli and a “clean woods” accord. It comes in the same rectangular bottle as Florabotanica, decorated with 17th century-style florals in tropical shades of magenta, yellow and blue and featuring the same tall, black and white striped cylindrical cap as was seen on Florabotanica. The outer packaging features the same florals. The fragrance will be available in perfumeries and selected Balenciaga outlets.

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It can be pre-ordered now at Neiman Marcus, at a cost of $100 for a 50ml EDP. In Europe, the fragrance will cost €53 for 30ml, €75 for 50ml and €105 for 100ml. The perfume will be publicised by actress Kristen Stewart of the Twilight film franchise, in an ad campaign shot by British photographer Craig McDean. The campaign will roll out on a country-by-country basis depending on orders. Rosabotanica is Balenciaga’s 23rd fragrance since its launch of Le Dix in 1947. The brand’s fragrance licence is held by Coty.