Balmain gets ‘extatic’ over gold

Published: 14-Oct-2014

In October, French couture label Balmain will launch the women’s fragrance Balmain Extatic Intense Gold

In October, French couture label Balmain will launch the women’s fragrance Balmain Extatic Intense Gold, a flanker to Extatic (2013).

It has a head note of jasmine; heart notes of vanilla blossom and heliotrope; and base notes of labdanum and amber.

The Egyptian-look bottle was inspired by a cuff worn by model Anna Selezneva in the original Extatic ad campaign. It is the same shape as the original but comes in black glass with a tooled gold band around the centre and a gold and black cap.

“Nothing is more emblematic of Balmain than the marriage of black and gold - a black that is both sexy and chic,” said Olivier Rousteing, the firm’s creative director.

Balmain Extatic Intense Gold comes as a 90ml EdP for £70.

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