BareMinerals opens immersive ‘Virtual Villa’ shopping experience with Hailey Bieber

By Becky Bargh 1-Mar-2021

Colour Cosmetics | Marketing | Retail

Visitors to the extravagant ‘seaside’ destination can shop products in real time and create user-generated content

While in-person events remain on hold, beauty brand bareMinerals has invited its customers to a virtual seaside shopping ‘villa’ with beauty ambassador Hailey Bieber.

Taking immersive shopping to a new meaning, consumers can explore the ‘Virtual Villa’ in an interactive shopping experience led by Bieber.

Via its own stand-alone site from . . .