BareMinerals opens immersive ‘Virtual Villa’ shopping experience with Hailey Bieber

By Becky Bargh | Published: 1-Mar-2021
Colour Cosmetics Retail Marketing

Visitors to the extravagant ‘seaside’ destination can shop products in real time and create user-generated content

You need to be a subscriber to read this article.
Click here to find out more.

While in-person events remain on hold, beauty brand bareMinerals has invited its customers to a virtual seaside shopping ‘villa’ with beauty ambassador Hailey Bieber.

Taking immersive shopping to a new meaning, consumers can explore the ‘Virtual Villa’ in an interactive shopping experience led by Bieber.

Via its own stand-alone site from

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
  • Shiseido
See more

You may also like

Finance

LVMH’s revenue dips despite ‘remarkable growth’ from Sephora

Read more
The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate

Trending Articles

  1. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  2. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  3. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  4. Why Dove is responding to the ‘Sephora kids’ phenomenon Actress Drew Barrymore is among those backing Dove’s recently launched #TheFaceof10 campaign
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches to know this week Cosmetics Business rounds up seven new beauty launches which caught our eye this week, including Charlotte Tilbury’s Pillow Talk Big Lip Plumpgasm lip gloss

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Finance

LVMH’s revenue dips despite ‘remarkable growth’ from Sephora

The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
Retail

Sephora reveals opening date for Manchester store

The luxury beauty retailer’s third UK location at the Trafford Centre is opening sooner than you think
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches for April

Cosmetics Business rounds up the latest beauty launches available this month, including a look at Serena William's new make-up brand
Colour Cosmetics

The 9 beauty figures who topped Forbes’ 2024 Billionaires List

LVMH chairman Bernard Arnault continues to defend his title as the world’s richest man in 2024
Colour Cosmetics

Lady Gaga’s Haus Labs launches into Europe

Consumers in France, Spain, Germany, Italy and more can now get their hands on the ‘Poker Face’ singer’s make-up range via Sephora
Retail

Rihanna’s Fenty Beauty to launch in mainland China in April

The singer announced via Weibo that her brand will retail at Sephora China
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 new beauty launches out now

Cosmetics Business takes a look at six new skin care and cosmetics launches which grabbed our attention this week
Subscribe now