BareMinerals teams up with UN Ambassador Ingrid Nilsen

Published: 3-Feb-2017
Colour Cosmetics Marketing

The Shiseido-owned cosmetics brand is working with the 28-year-old to promote its new Be Your Best Self collection

BareMinerals has partnered with 28-year-old US YouTube personality Ingrid Nilsen to support the launch of a new limited edition collection.

Nilsen revealed she is gay in 2015 in a candid video on her channel. Since then she has gone on to become a Change Ambassador to the UN, working towards encouraging gender equality.

The Be Your Best Self collection comprises four skus designed to help consumers achieve flawless foundation coverage with luminosity.

The collection includes: Original Foundation Broad Spectrum SPF 15, Limited Edition Invisible Glow Highlighter in Resilience, Limited Edition Beautiful Finish Brush and a silver make-up bag with the slogan ‘Be Your Best Self’.

The kit costs $50 and is available from bareMinerals’ boutiques, as well as the brand’s website and sephora.com.

  • Companies:
  • Shiseido
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