Bare Minerals names tennis champion Naomi Osaka as new ambassador

Osaka, who represents Japan and trains in America, is the daughter of a Japanese mother and Haitian father. She is the first Asian player to be ranked No. 1 in singles

Bare Minerals has named tennis champion Naomi Osaka as its latest global ambassador.

The US and Australian Open winner joins actress Letitia Wright and models Hailey Bieber and Rosie Huntington-Whiteley as a brand spokesperson.

The face of Bare Minerals’ Performance Wear Foundation and ‘Power of Good’ ambassador, Osaka’s debut campaign was shot by Zoey Grossman and features the work of Bare Minerals Global Make-up Artist Nikki DeRoest.

Jill Scalamandre, President of Bare Minerals, described Osaka as a “remarkable person”.

“We chose Naomi not only because of her extraordinary athletic abilities and unmistakable passion for her craft, but also for the confidence, poise and perseverance she demonstrates on and off the court,” she said.

Osaka added: “To me, the power of good means being the best version of yourself without sacrificing integrity or putting others down.”