Bathroom Products, France, 2014

Published: 3-Jan-2014

You need to be a subscriber to read this article.
Click here to find out more.

It is said that when it comes to style and fashion, French women prefer to buy quality over quantity, and research from Mintel suggests that they adopt a similar attitude even when buying shower gel. Emmanuelle Moeglin, Global Fragrance Analyst at Mintel, comments: “Compared to other Europeans, French consumers put less importance on price when buying shower gels, suggesting more room for premium products and brands.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like