Bathroom Products, Japan, 2016

Published: 12-Jan-2016

Japan’s population might be shrinking, and the economy may have slipped back into recession, but bathroom product sales are keeping afloat as brands focus on older consumers and men’s lines. Gavin Blair reports from Tokyo

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If personal care product brands need one piece of key market data about Japan, it is that its consumers love to bathe.

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  • Companies:
  • Euromonitor International
  • Kracie Home Products
  • Mintel International Group
  • Kao Group
  • Cow Soap Kyoshinsha
  • Bathclin Corporation
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