The suds continued to slip in Italy’s bathroom products market in 2014, according to figures provided by Cosmetica Italia. Total sales were down 1.5% to €1.050bn, with the greatest drop being in foot hygiene products, which fell 8.4% to €36.3m. The only category which showed any positive movement was intimate hygiene products, which grew 1.4% to €294.3m. Liquid soaps also remained fairly stable with a fall of just 0.5%, to finish the year at €153.3m. The largest category, bath and shower products, fell 2.6% to €428.3m, while soaps and syndets slid 3.3% to €109.3m.
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- Companies:
- Beiersdorf
- Bolton Group
- Unilever
- Selectiva Spa
- Bottega Verde
- Helan
- Green Energy Organics
