Bathroom products, UK, 2016

The UK market experienced its best performance in recent years, bubbling up by 3% to £608.650m.

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Whatever time of year, at whatever kind of retailer, from supermarkets to high street chemists, the bath, shower and soap aisle is always flooded with price promotions and offers. It is a defining characteristic of the bathroom products sector, probably more so than of any other personal care category. Yet while in-store promotions continue to motivate many consumers’ purchases, the level of growth that this category has experienced over the past year signals that brands are winning customers for other reasons.

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Featured Companies

Yardley London (more information, website)

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