Bathroom products soak away the stress in 2014


Bathroom products spend is back on track, reports Ashley Underwood

Strong predicted 2014 sales for bathroom products is great news for the cosmetics and toiletries industry. And with wellness products pushing forward across all regions, it seems consumers globally are indulging in a little pampering.

With emerging markets back on track in terms of growth and with wellness products becoming integrated into everyday life, all areas of the bathroom product sector are tipped to have shown significant gains last year. This includes growth across all six categories: bar soap, liquid soap, body wash/shower gel, bath additives, intimate wash and talcum powder.


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