Consumers are always on the look-out for long-lasting, effective hair styling products. But today’s consumers also look for more sustainable styling products – for instance, those that are made out of naturally-based ingredients or that minimise ingredient accumulation in the environment. While more consumers than ever are considering sustainability in their purchasing choices, they also don’t want to compromise on the quality and performance they expect from their products.
At Covestro, we want to make sure consumers don’t have to compromise. We want to enable better hair styling products – ones that deliver the high performance consumers want, at a reduced environmental impact.
Baycusan® is our solution: a portfolio of partly bio-based and biodegradable polyurethane film formers. On the one hand, Baycusan® eco E 1000 – based on over 50% renewable raw materials - fufills the criteria for a naturally-derived polymer. On the other hand, our Baycusan® C 1001 and C 1008 synthetic polymers achieve OECD 301 ready biodegradability rates of 60% or more within 28 days. By significantly reducing products’ environmental impact, these Baycusan® film formers contribute to a more circular economy wherever they’re used.
This improved environmental impact goes hand-in-hand with premium results: Baycusan® enables a strong, long-lasting hold with high flexibility, as well as humidity- and heat-conditioning properties.
By using naturally sourced ingredients to achieve high performance, Baycusan® hair fixative polymers are a critical ingredient for tomorrow’s hair styling formulations.
Learn more here about how Baycusan® enables high-performance hair styling with more natural content.
