BeautyLab provides an elixir to the ageing process

Two products from the range have been shortlisted in this year's Pure Beauty Awards

BeautyLab's Youth Elixir range, which comprises nine products, combines the latest in stem cell science with hero ingredients, working to reactivate skin stem cells, while repairing, improving and supporting vital cell function. Supercharged with age-defying peptides, plants and minerals, it deeply hydrates, nourishes and protects the skin, for a resilient, younger looking complexion.

To help minimise signs of ageing, BeautyLab’s new Youth Elixir range has been created for aged or prematurely aged skin; with the focus on plant stem cell technology - one of the most innovative areas of research in skin care. Plant stem cells are renowned for their ability to encourage production of new and healthy cells, while supporting the natural repair process and protecting longevity. Rife with antioxidants, proteins and amino acids, they penetrate at a cellular level, to offer rehydrators, moisturisers and reparative agents. Collagen production is supported; fine lines and wrinkles are reduced; texture, tone and density are enhanced and the skin takes on a more youthful appearance.

In addition, two products from the new Youth Elixir range have been shortlisted in this year's Pure Beauty Awards which take place next month: the Ultimate Restorative Serum Concentrate (above right, RRP £129 for 50ml) and the Super Antioxidant Daily Hydrator (RRP £117 for 50ml).

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