BeautyMart unveils new season 'SoKo' launches

Egg face masks, lip masks and banana hand cream launch via the UK beauty retailer

UK retailer BeautyMart has unveiled its new season brand and product additions, with Korean beauty a prime focus.

At its trans-seasonal beauty show, held in central London, the retailer showcased new items from TonyMoly, Holika Holika, BioAqua, Too Cool For School and more, due to launch over the next few months.

TonyMoly's Panda's Dream So Cool Eye Stick

Speaking about why South Korea is such a hotbed of innovation in beauty, Anna-Marie Solowij, Co-Founder of BeautyMart, told Cosmetics Business: “It’s the whole package – the gadgetry of the packaging, the formulations . . .

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