Beauty Pie makes first foray into physical retail at Harvey Nichols

The space is set to open on the ground floor of the luxury department store’s Knightsbridge shop

Cosmetics members club brand Beauty Pie will make its first foray into the physical retail space with a pop-up at Harvey Nichols, UK.

The luxury Knightsbridge department store will host the brand in its ground floor beauty section, offering visitors the chance to shop its products and meet founder Marcia Kilgore.

The Canadian entrepreneur established Beauty Pie in 2016 as a one-stop destination for luxury beauty products without charging for the ‘middleman’ or retailer mark-ups.

Today, it offers products across make-up and fragrance, as well as skin, hair and body care.

Speaking about the new space, Jo Osborne, Harvey Nichols’ Director of Beauty and Concessions, said: “We are incredibly excited to launch Beauty Pie in our Knightsbridge flagship with their first three month retail pop-up.

“Their ethos as a boundary pushing and rule breaking brand resonates with our own Harvey Nichols beauty vision of being leaders of the ‘new, niche and groundbreaking’, making this a perfect partnership.”

She continued: “We understand our customers are always looking for something different and know that they will enjoy being able to shop the brand in person and being introduced to the vast selection of products they offer.”

Customers will also be able to buy drop-in passes for £20 to receive 50% off all items stocked, while members will have access to an 80% discount.

Kilgore added: “Harvey Nichols has the vision, the sense of humour and emboldened take on radical new retail ideas, and knows how to keep their shopping experience fresh, fun and new.

“When they approached us offering to host our first-ever pop-up it was impossible not to.”

The space is set to open on 12 March for 12 weeks.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies